Advisors need (a) to know what they are talking about and (b) be able to convince others. For architects, the first part is called 'architecture' and the second part could be called 'the psychology of architecture'. We tend to do that already, but most attention is paid to the role of the advisor. But it takes two to tango. The 'receiving end' (the one being advised) plays a key role and it is here that psychological and neurological research of the last few decades on 'the architecture of psychology' can be put to good use.